Communicating responsibly and with restraint

Why opt for more responsible communication? Communication is essential for a business, but its carbon impact is significant. Indeed, communication entails: - The consumption of metals and rare earths, as it requires electronic devices such as computers or mobile phones, which consume energy and emit greenhouse gases. - The consumption of resources (water, energy, natural resources): notably for the production of paper for printed communications or goodies. - Noise pollution: advertisements, public messages, announcements, etc. can create noise pollution that can affect the environment and human health. How can the ecological impact of communication be reduced? Reducing the impact of a company's communication means adopting more sustainable practices throughout the process of creating, distributing and managing communications. Here are some strategies to minimise the environmental impact of corporate communication: - Opt for dematerialised products such as digital business cards and digital flyers rather than printed ones. - Use recycled paper or PEFC- or FSC-certified paper if the use of printed materials is unavoidable - Minimise waste by avoiding single-use advertising materials or non-durable promotional items, and by offering reusable corporate gifts, such as items made of recycled materials. - Collect and recycle printed materials at end of life to minimise their environmental impact - Use greener hosting providers powered by renewable resources for the website - Offer local goodies to reduce the CO₂ emissions linked to transport

Sector:

France