Encouraging customers to adopt eco-friendly habits
Social engagement
- Solution type
- Everyday action
- Theme
- Social engagement
This approach consists of turning the establishment into a space for learning and sharing around sustainable development. By sharing clear and engaging messages (eco-gestures), the establishment invites its customers to become active participants in the ecological transition during their stay. The aim is to make visible the simple actions that help preserve resources (water, energy) and manage waste, while guaranteeing universal access to this information (digital and physical).
- Sector:
- France
Its features
Broadening the Themes
Beyond saving resources, integration of messages on protecting local biodiversity and on the establishment's social commitments.
Personalising the Information
Adapting the tone and visuals so that the advice is perceived as a positive invitation to protect the environment rather than as a constraint.
Education for sustainable development (SDG 4)
Improved customer knowledge of ecological issues, with skills that can be transferred to their own homes.
Responsible consumption (SDG 12)
Measurable reduction in pressure on natural resources through the adoption of moderate-consumption behaviours.
Collective commitment
Building a bond of trust and shared pride between the establishment and its customers around common values.
Friendly omnipresence
Rolling out targeted communication at strategic points of the customer journey (reception, rooms, bathrooms, common areas) to recall good practices at the right moment.
Digital and physical accessibility
Use of modern tools (QR codes, apps, screens) with intuitive and quick access, while keeping paper materials to combat digital exclusion.
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