Introducing social initiatives for staff and/or customers
Social engagement
- Solution type
- Everyday action
- Theme
- Social engagement
This approach consists of integrating social and solidarity concerns into the day-to-day management of the establishment, beyond legal obligations. It takes the form of concrete initiatives aimed at improving employee well-being, promoting professional integration, or making the establishment's services accessible to the most vulnerable audiences. It reflects a vision of hospitality that places people and fairness at the heart of performance.
- Sector:
- France
Its features
Valuing human capital
Improving employees' living conditions through benefits beyond the legal minimum, ethical rewards or enhanced support throughout their career.
Inclusion and diversity
Active commitment to employing people far from the labour market (long-term unemployed, young people from priority neighbourhoods, people with disabilities) in order to turn the establishment into a lever for integration.
Local solidarity
Support for people in financial difficulty through sharing schemes (e.g. “suspended” products) or by accepting socially oriented payment methods (VACAF, holiday vouchers).
Ethics of partnerships
Extending consideration to external providers and partners (delivery drivers, local craftspeople) to ensure respectful and dignified working relationships.
Reduced Inequalities (SDG 10)
Contribution to a fairer society by making access to employment and leisure easier for everyone.
Decent Work (SDG 8)
Improved internal social climate, stronger staff retention and greater appeal of tourism careers.
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